Bavaria
For their annual carnival campaign, Bavaria invited carnival artist Lamme Frans to record a song addressing the growing crowds that cities have experienced in recent years.
By playfully urging revelers to relax, embrace the chaos and look out for one another, the song and its accompanying music video transform shared frustrations into collective energy. Together, the two brands deliver a disarming and unifying message: keep calm, grab another beer, and celebrate side by side.
Music video
Director
Creative
Client
Swinkels Nederland
Creative
Fama Volat / Joris Raaijmakers – Campaign
Hotel Rio – Video
Production
Bandit Amsterdam / Hannah Padding
Cinematography
Richard Spierings
For the campaign, Fama Volat invited carnival artist Lamme Frans to describe light-hearted, tongue-in-cheek solutions to common situations surrounding the crowds during carnival, set to a well-known melody. Hotel Rio, the creative agency behind Lamme Frans, developed the lyrics and the concept for the accompanying music video.
The text portrays a range of scenarios in which large crowds play a central role. To showcase multiple locations within a limited shooting schedule, the production made use of virtual production techniques, enabling rapid set changes through projected backgrounds.
Case film by Fama Volat, the agency behind the Bavaria campaign.