Fijnfisjenie!
For its annual carnival programming, the regional broadcaster Omroep Brabant commissioned Hotel Rio to create new audio branding built around their signature phrase Fijnfisjenie! (“Nice party, right?”), including a full-length track and accompanying music video, released by carnival artist Lamme Frans.
We developed a concept in which multiple versions of Lamme Frans perform a choreography together, staged as if it were a theatrical one-take. More than 30 separate layers were recorded individually in a chroma key studio and later composited into a single performance in post-production.
Music Video
Director
Creative
VFX
Client
Omroep Brabant
Lamme Frans
Concept
Hotel Rio
Cinematography
Adriaan van de Polder
VFX
Rob Janssen
Gijs Pouwels
Production
Lieve de Blok
A 3D pre-visualization was created to determine the choreography in advance, allowing each position per take to be projected onto the studio floor. Because the previs could be displayed in multiple timecode-locked layers on the reference monitor, we were able to carefully ensure that none of the performances overlapped.
Previs to Post Production
After the offline edit, the final takes were re-linked to the layers from the pre-visualization. Reintegrating them into the 3D environment allowed elements such as depth of field, shadow interaction and subtle camera movements to be added in post-production.
One Song, 700 Versions
As a follow-up to the project, we released 700 localized versions of the track for towns and cities across the Netherlands where carnival is celebrated. In each version, the phrase “Fijnfisjenie in Brabant” in the chorus was replaced with the local carnival name.
To achieve this, a custom system was built that enabled Lamme Frans (Rob Janssen) to record each place name individually. An algorithm then automatically generated the corresponding audio track, album artwork and a tailored version of the music video, in which the place name appeared three times on a large town sign.
A dedicated website was developed where users could search for all place names and view or download the corresponding video clips and music files.